2020年12月21日 9:19 PM #9662Gloria Ryanゲスト
Users, Not Customers
Who Really Determines the Success of Your Business
by Aaron Shapiro
- Pages: 256
- Genres: business, design, unfinished
- Language: english
- ISBN: 9781591843863 (1591843863)
- Release date: October 27, 2011
- Author: Aaron Shapiro
- Publisher: Portfolio
About The Book
If you’re still chasing customers online, you’re looking at the challenge backward.
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm’s extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.
Rather than trying to get people to buy stuff online, these companies home in on the user experience. They’ve realized that building relationships between people and their brand has huge value, even if those users aren’t spending a dime on their products (yet).
It’s no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro’s big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
FictionBook Users, Not Customers by Aaron Shapiro. Online ebook Users, Not Customers read on PocketBook on Walmart. MP3 book Users, Not Customers Aaron Shapiro download. MOBI ebook Users, Not Customers buy for iOS on Audible. Paperback Users, Not Customers on Amazon.2021年1月24日 8:09 AM #10403556healthゲスト
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