ホーム › フォーラム › ココアミ！メンバー掲示板 › Marketing Communications – MOBI download – 9781861521965
Principles and Practice
by Philip J. Kitchen
📕 Marketing Communications — CLICK HERE 📕
- ISBN: 9781861521965 (1861521960)
- Release date: November 19, 1998
- Author: Philip J. Kitchen
- Language: english
- Publisher: Cengage Learning
- Format: paperback, 534 pages
About The Book
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognized experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas — from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters — from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
Online ebook Marketing Communications by Philip J. Kitchen read on Books-a-Million. Paperback book Marketing Communications buy cheap on iPhone. TXT Marketing Communications Philip J. Kitchen download for PC. PDF book Marketing Communications on Book Depository.
Hardcover Marketing Communications read online on Audible. MP3 ebook Marketing Communications Philip J. Kitchen buy Kindle. MOBI Marketing Communications by Philip J. Kitchen download. FictionBook ebook Marketing Communications on PocketBook on Powells.