by Art Weinstein
🔥 Market Segmentation ~ Click Here 🔥
- Format: hardcover
- Publisher: Irwin Professional Publishing
- ISBN: 9781557384928 (1557384924)
- Release date: January 1, 1994
- Language: english
- Author: Art Weinstein
About The Book
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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