(MOBI) Market Segmentation by Art Weinstein

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Market Segmentation
by Art Weinstein

🔥 Market Segmentation ~ Click Here 🔥

• Format: hardcover
• Publisher: Irwin Professional Publishing
• ISBN: 9781557384928 (1557384924)
• Release date: January 1, 1994
• Language: english
• Author: Art Weinstein

About The Book

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

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